About SES

Which company makes all of those fun toys? SES! On this page, you can find out more about our company and how we make our toys.

Family business

We’ve been making toys for many years. The current owner’s parents started the company in 1972. That’s a long time ago! First it was just a small company with only a few products but now it’s much, much bigger. We make 80 new products each year in our factory in Enschede and have around 350 different toys in our range. Our products are sold all over the world, in 75 different countries.

Inventing new toys

All of our toys are invented by our development department. In this department, creative people spend each day coming up with new ideas. They research trends, test materials and make complex drawings and prototypes. The developers stay in close contact with our laboratory, where people in white coats test the quality and safety of our products. Each product has to meet certain strict requirements and laws, so you can play safely. Then we start making the products in our factory. We mix, cut, kneed, shape and mould all parts with special machines. Then we gather everything together in a set. All the products are stored in a huge warehouse behind the factory until they can be packaged and safely sent to shops all around the world.

Fun, safe and educational

Playing with SES toys is fun, safe and good for your development. Whatever age you are, we have fun and educational products for you to play with. If you are between the ages of 1 and 5, we have products that help you learn basic skills in a fun way. If you are a bit older, then we try to develop your creativity and imagination. Not only that, when crafting with SES toys you’re always left with a wonderful end result. Our products will never pose a risk to you and your environment. Our toys meet all kinds of important requirements: they are safe, clean, washable, gluten-free, non-toxic, hypo-allergenic, paraben-free, animal friendly and have clear instructions or manuals. This means that your parents can sit back and relax while you play.